Automotive Marketing Solved
A leader in software, marketing, and data science and part of Advance Local, ZeroSum is solely focused on the automotive industry
A group of technology, automotive marketing, data, and software leaders have been working in the automotive space, across a variety of teams, over the past decade. We brought these disciplines together to form an automotive marketing organization, in late 2017. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of one of the world’s largest privately held media companies, Advance, we have compiled all of this data and given our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI™ in 2020.
ZeroSum is the only player in the automotive space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners.